We review the brief
The team considers the research objective, markets, audience, timing and any known methodological requirements.
Whether you need a single-market study, multi-country fieldwork, consumer research or strategic market intelligence, start with the decision you need to make. We’ll help shape the research around it.
Share the project basics and the R&I team can take the conversation from there. For formal project briefs and RFQs, email partners@research-insightsgroup.com.
Share the core details below so the project team can understand the brief quickly and respond with the right next step.
Once the brief is received, the next steps are straightforward and focused on getting the research design right.
The team considers the research objective, markets, audience, timing and any known methodological requirements.
Where necessary, we refine the central question so the research is designed around what the client actually needs to decide.
The right methodology, sample, markets, fieldwork model, timeline and outputs are structured around the brief.
The client receives a clear approach covering scope, methodology, delivery structure, timing and commercial requirements.
R&I coordinates single-market and multi-country assignments across its African network, with additional field coverage in the Middle East.
Research & Insights Group’s Nairobi office provides the central point of contact for regional research coordination, project enquiries and client discussions.
Clients do not need a finished research design. A few practical details are enough for the R&I team to begin shaping the right approach.
No. Start with the business or research question. R&I can recommend an appropriate quantitative, qualitative or mixed-method approach.
Yes. Multi-country research can be coordinated through one regional framework with local market adaptation.
Yes. Data-collection support can be scoped separately for CATI, CAPI, CAWI, FGDs, IDIs and other field methods.
That is fine. Share the current objective, intended audience and markets, and the team can help refine the research scope.
Project briefs, RFQs and general enquiries can all be sent to partners@research-insightsgroup.com.