BRIEF
MARKET
METHOD
INSIGHT
Contact Research & Insights Group

Tell us what you
need to understand.

Whether you need a single-market study, multi-country fieldwork, consumer research or strategic market intelligence, start with the decision you need to make. We’ll help shape the research around it.

Get in touch

Start with the brief.

Share the project basics and the R&I team can take the conversation from there. For formal project briefs and RFQs, email partners@research-insightsgroup.com.

Project briefs / RFQs partners@research-insightsgroup.com
General enquiriespartners@research-insightsgroup.com
Phone+254 727 797 974
OfficeWestern Heights, Westlands
Nairobi, Kenya
Open hoursMonday to Friday
9:00am to 6:00pm
Project enquiry

Tell us about the research need.

Share the core details below so the project team can understand the brief quickly and respond with the right next step.

Your project brief has been prepared for the R&I project team. Your email client should open with the enquiry pre-filled.
What Happens Next

From enquiry to research design.

Once the brief is received, the next steps are straightforward and focused on getting the research design right.

01

We review the brief

The team considers the research objective, markets, audience, timing and any known methodological requirements.

02

We clarify the decision

Where necessary, we refine the central question so the research is designed around what the client actually needs to decide.

03

We shape the approach

The right methodology, sample, markets, fieldwork model, timeline and outputs are structured around the brief.

04

We provide the proposal

The client receives a clear approach covering scope, methodology, delivery structure, timing and commercial requirements.

Regional Reach

One contact point for research across markets.

R&I coordinates single-market and multi-country assignments across its African network, with additional field coverage in the Middle East.

32+African markets
6Middle East markets
35+Years combined experience
View market coverage ↗
Nairobi Office

Based in Westlands.
Connected across Africa.

Research & Insights Group’s Nairobi office provides the central point of contact for regional research coordination, project enquiries and client discussions.

Western HeightsWestlands · Nairobi · Kenya
Before You Send the Brief

Useful information to include.

Clients do not need a finished research design. A few practical details are enough for the R&I team to begin shaping the right approach.

Do I need to know the methodology?

No. Start with the business or research question. R&I can recommend an appropriate quantitative, qualitative or mixed-method approach.

Can the brief cover several countries?

Yes. Multi-country research can be coordinated through one regional framework with local market adaptation.

Can I request fieldwork only?

Yes. Data-collection support can be scoped separately for CATI, CAPI, CAWI, FGDs, IDIs and other field methods.

What if my scope is still evolving?

That is fine. Share the current objective, intended audience and markets, and the team can help refine the research scope.

Where should I send an RFQ?

Project briefs, RFQs and general enquiries can all be sent to partners@research-insightsgroup.com.