Consumer & commercial brands
Research supporting brand, product, customer, pricing, innovation and market-entry decisions across consumer-facing categories.
We work with organisations across the private sector, public sector and government, from multinational brands to regional institutions, supporting research, fieldwork and strategic decision-making across African markets.
Our client base reflects the breadth of decisions research needs to support, from brands and banks to government and development institutions.
We work closely with clients across the public sector, private sector, and local and national governments. Our relationships also include multinational companies operating across regional African markets.
A selection of organisations represented in the R&I client portfolio.














































Our client portfolio spans very different market questions, operating contexts and decision types, from consumer and brand decisions to public-sector, investment and market-development challenges.
Research supporting brand, product, customer, pricing, innovation and market-entry decisions across consumer-facing categories.
Market and customer research supporting strategic decisions in more complex and sector-specific operating environments.
Research and economic-development work supporting government agencies, public institutions and wider development-oriented decisions.
The portfolio reflects relationships across consumer goods, financial services, energy, technology, government, development and other sectors.
Ecobank
Google
Focus
Crowie Projects
Coca-Cola
Castle Lager
Cadbury
Bacardi
Standard Chartered
Yves Rocher
Vivo Energy
Heineken
Broadways
Isuzu
Monster Energy
UCESA
Total
Kenya Ministry of Industrialization, Trade and Enterprise Development
Nestlé
Netflix
Pepsi
Unilever
Rwanda Development BoardClient relationships are built around a global network, commitment to innovation and trusted long-term partnership: principles that shape how projects are delivered.
Work with multinational and regional organisations across African markets through one coordinated research relationship.
Bring research experience from FMCG, financial services, telecommunications and other sectors into evolving client questions.
Work directly with clients over the long term, with client satisfaction and sustainable business solutions at the centre.
Clarify what the client needs to know, decide or change, then shape the method, markets and outputs around that requirement.
Across sectors and assignments, the aim is consistent: relevant research, dependable delivery and evidence that clients can use.
A research partner that stays close to the brief and communicates clearly through delivery.
Methods and outputs shaped around the real business, market or policy decision.
Consistent attention to research quality, field execution and useful interpretation.
Insight that helps clients act now while strengthening the relationship for future needs.
Tell us the market, consumer, fieldwork, economic or strategic question behind the brief. We’ll help shape the right research approach.