Regional data collection
Central coordination across markets with local adaptation, supervision and quality controls.
Field & Tab · Data Collection
Reliable data.
Collected with
purpose.
Tailored data-collection services built around the information you actually need, combining research expertise, field capability and digital methods across African markets.
Overview
We collect the exact data required for the research decision, using a method mix shaped by the audience, geography, access conditions and the question behind the brief.
Our data-collection work is built on Research & Insights Group's experience conducting research operations across Africa, supported by a strong network and dedicated research personnel.
Data collection methods
Choose the method around the question.
Six core approaches give clients flexibility to match the collection method to the audience, geography and research question.
Computer Aided Telephone Interviews
CATI: structured interviewing by phone.
A practical approach for interviewer-administered quantitative surveys where respondents can be reached remotely across wide geographies.
✓Interviewer-led structured surveys
✓Useful for dispersed target audiences
✓Supports centrally managed fieldwork workflows
CATI
Indicative RFQ Builder
Build a multi-method,
multi-country estimate.
Select the markets and research components in your brief. R&I calculates each country separately, consolidates the study, then reveals a controlled indicative investment range after work-email verification.
Quant + Qual + Mixed38 marketsCountry-specificFormal RFQ follows review
03 · Research components
What should we include in the estimate?
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MarketsKenya
Components1 component
PricingCountry-specific
ResultIndicative range
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Indicative project investment
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Country breakdownIndicative allocation of the consolidated study
What this range assumes
Indicative research delivery only. Final pricing is confirmed after review of the exact questionnaire/discussion guide, quotas, geography, respondent definition, incentives, translation, travel, taxes, facility needs and deliverables. Where the brief does not materially change, R&I aims to keep the formal quotation within or close to this displayed range.
Planning fieldwork in the next 30 days?Ask R&I to validate this range and issue the formal quotation.
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Our Fieldwork Capabilities
The wider delivery capability behind the six methods.
R&I’s fieldwork portfolio shows a broader operating model than the six headline methods alone: multi-country coordination, recruitment, translation, intercepts, testing, validation and specialist field logistics.
CAPI, CATI & CAWI
Face-to-face, telephone and web-based structured interviews using centrally managed workflows.
CLTs & product tests
Central-location testing, pack evaluation, sensory work and controlled concept or purchase-intent tasks.
In-home, on-street & retail
Interviews at households, stores, fuel stations, transport hubs and other relevant high-traffic locations.
FGDs & IDIs
Recruitment, moderation, facilitation, transcription and qualitative field support.
Recruitment, supervision & translation
Respondent screening, interviewer deployment, local-language support, supervision and field logistics.
Delivery workflow
A clearer fieldwork journey.
A strong fieldwork process moves from the research need to usable evidence, not simply from questionnaire to completed interviews.
Brief & method design
Clarify the information requirement, audience, market and practical field conditions before selecting the collection approach.
Field setup
Prepare instruments, recruitment or respondent access, interviewer workflows and the operational structure required for the study.
Data collection
Run fieldwork through the selected quantitative, qualitative or observational methods, with coordination appropriate to the assignment.
Quality review & handover
Review field outputs and prepare the collected evidence for analysis, reporting or downstream client use.
Traditional + digital
Use technology without losing context.
R&I combines traditional research methods with digital solutions so technology improves delivery without losing the market context behind the data.
Remote interviewing
CATI and CAWI support remote access where the audience and research question allow it.
In-person structured research
CAPI supports interviewer-administered research where physical market or respondent access is important.
Qualitative depth
FGDs and IDIs allow richer exploration of motivations, experiences, perceptions and context.
Observed behaviour
Ethnographic approaches help reveal what people do in real settings, not only what they say.
Sampling, QA & validation
Quality controls run through the entire field process.
Our case studies show quotas, RDD, callbacks, interviewer supervision, field verification, visual-task checks and clean dataset delivery as part of how we work.
Sample & quota control
Define the target population, balance required segments and monitor sample integrity during fieldwork.
Interviewer supervision
Use trained teams, active supervision and daily field monitoring to keep execution consistent.
Validation & back-checking
Use callbacks, respondent verification, logic checks, GPS or task validation where the methodology requires it.
Clean data handover
Resolve field issues, validate datasets and deliver analysis-ready files with appropriate documentation.
Selected Fieldwork Assignments
Proof of delivery, not just capability.
Selected assignments show how methodology, sample, geography and R&I’s field role come together in practice.
Kenya · CATI
Internet Usage Study
A nationwide quantitative study on internet usage, device access, digital habits, connectivity barriers and online-service adoption.
Tanzania · CAPI
Two-Wheeler Usage & Ownership Study
On-ground research among boda boda riders, delivery riders, private owners and motorcycle taxi operators in major urban centres.
Kenya & Nigeria · CLT
Compact Pack Test
A central-location product test assessing pack appeal, message comprehension and shopper decision-making.
More fieldwork case studies are available in the R&I Data Collection portfolio.FMCG · telecom · financial services · healthcare · automotive · energy
Open full case-study portfolio ↗
Start a fieldwork brief
Tell us what needs to be collected.
Share the market, audience, method preference and research objective. The team can then help shape an appropriate data-collection approach.