Central research design
Set one core methodology, questionnaire or discussion framework around the client’s objective.
Market Coverage
Africa, market by market.
One connected research network.
Research & Insights Group works across 32+ African markets, combining local field access with coordinated regional delivery for both single-country and multi-market studies.
Our Market Reach
Local access. Regional coordination.
With headquarters in Nairobi and network offices in South Africa, Nigeria and Dubai, Research & Insights Group supports research across East, West, Southern and North Africa, with an expanding Middle East footprint.
The value is not simply the number of markets. It is the ability to coordinate local field teams, languages, respondent access and quality controls within one regional research framework.
African Market Coverage
32 markets. One connected operating model.
R&I covers 32 African markets across four operating regions. Select a region below to see the countries represented in the network.
West Africa
13 markets across West Africa.
R&I’s listed West African coverage spans major Anglophone and Francophone markets, supporting both single-country and coordinated regional studies.
13markets
NigeriaGhanaCote d’IvoireNiger
MaliBurkina FasoSenegalGuinea
BeninTogoSierra LeoneMauritaniaGambia
32+African markets across the R&I network
West 13East 8Southern 6North 5
Middle East Expansion
Africa connected to six Middle East markets.
R&I has expanded its field operations into the Middle East, with coverage in the UAE, Oman, Qatar, Bahrain, Jordan and Saudi Arabia.
Discuss an Africa + Middle East brief ↗01United Arab Emirates
02Oman
03Qatar
04Bahrain
05Jordan
06Saudi Arabia
Multi-country Delivery
One study. Multiple markets. Consistent execution.
Regional coverage is only useful when it translates into a practical delivery model that can work consistently across countries.
Local market adaptation
Adjust language, respondent access, recruitment and field logistics to suit each market without losing comparability.
Coordinated fieldwork
Manage local field teams, supervisors and methods through one consistent operating structure.
Regional synthesis
Interpret findings both within each market and across the wider regional story behind the business decision.
On-the-ground Capability
Coverage is more than having a country name on a map.
The real value lies in being able to recruit, interview, supervise, validate and interpret research locally while still meeting a regional standard.
Local field teams
Trained local researchers and supervisors support culturally appropriate and operationally realistic fieldwork.
Language & context
Local-language and market-specific adaptation helps ensure questions are understood and findings are interpreted correctly.
Central quality control
Fieldwork can be coordinated against one quality framework across different countries and methodologies.
Single client interface
Clients work through one coordinated project structure rather than managing fragmented country-by-country suppliers.
Research Methods Across Markets
Flexible enough for the market. Consistent enough for comparison.
R&I’s broader field capability supports both quantitative and qualitative studies, with method selection shaped by the audience, geography and research objective.
Face-to-face research
CAPI, in-home, on-street and intercept work where physical respondent access matters.
Telephone & online
CATI and CAWI where remote access allows efficient regional coverage.
Qualitative depth
FGDs and IDIs for deeper consumer, stakeholder and expert understanding.
Specialist testing
CLTs and other structured tests for product, concept and experience evaluation.
What Regional Coverage Gives You
A clearer view of Africa without losing the local detail.
A coordinated regional model gives clients comparability across countries without losing the local detail that makes each market different.
Comparable markets
One core approach makes it easier to identify real similarities and differences across countries.
Local relevance
Market-specific adaptation protects the cultural and operational context behind the data.
Simpler coordination
A single regional framework reduces the burden of managing multiple separate suppliers.
Better regional decisions
Local evidence can be synthesised into a more useful view of opportunity across Africa.
Trusted by the largest companies globally
Regional reach trusted by organisations operating across markets.
Organisations across sectors trust R&I with research in markets across Africa and beyond.
Get a personal consultation
Which markets do you need to reach?
Tell us the countries, target audiences, methods and timing behind the brief. We’ll help structure a coordinated regional approach.
OfficeWestern Heights, Westlands
Nairobi, Kenya
Nairobi, Kenya
Emailpartners@research-insightsgroup.com
Open HoursMonday to Friday
9am to 6pm
9am to 6pm